K Setterfield Photography

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Wait. What Just Happened?

That’s what I’m asking myself.  Less than a year ago, I was working 40+ hours a week for a mid-sized corporation where I've served as the Creative Director for 14 years. Between work and a crazy-busy family life, I certainly had no time to even think about embarking on a new adventure. But at some point over the past several months, I made a very unexpected discovery.

I've always loved being creative. Way back in college, I took photography, among other design courses. I learned how to compose, shoot, and even develop my film in the darkroom. (Yes kids, they had "film" in the olden-days). Though I never pursued photography as a career, I continued to enjoy it as a hobby long after college. 

When I had kids, the hobby progressed – especially as they entered the world of competitive sports. I absolutely loved capturing my kids and their teammates in all their gritty glory. But sports photography takes some practice…and the right gear, and so began the quest to increase my skills and get “the shot”.

I have a geek-like affinity for technical gadgetry. I also LOVE a good challenge.  And believe me, photography offers plenty of both.  As I learned the ins-and outs of sports photography, I began to develop skills in portraiture, while taking photos of my kids. Occasionally, I would post some on Facebook, like these.  Just for fun.

Suddenly, people were asking me to take their photos.  Like, real photos.  At first, I turned them down. I’d say, “No way. You don’t want me. I’m not a real photographer. I just do this for fun. I’m really not that good!”  I would even recommend other great photographers in our area. Real photographers. 

But (and here’s where I get all choked-up) those people had faith in me. They insisted I could do it, and wouldn’t take no for an answer. I was scared to death. I’m one of those weirdos who is very reluctant to do something if there's not at least a decent chance that it will turn out 100% perfect. I become crippled with "analysis paralysis". 

But....I took a leap of faith and did it. Were they perfect? Nope.  But did I have fun? Totally. Especially when I discovered what a unique and wonderful gift photography is for others.   After each session, I’d post a few images, which would lead to another session.  

My husband and kids saw how much joy it brought me and others, and strongly encouraged me to pursue it for real.  I still didn’t didn't think it would lead to an actual business, but I decided I better at least get a business license…just in case.   The requests kept coming, and I kept loving it, and next thing I knew, a business was born (all while working my other job). Every image on my site has been taken in the past six months, so I know there's lots of room for growth, and that excites me. 

THANK YOU to my family and friends who believed in me, encouraged me, and saw potential where I did not.  I’m having the time of my life.  I LOVE building relationships through my work.  I’ve learned that there is no “perfect” image.  Because photography, like all art, is subjective.  But, I will NEVER stop challenging myself to be the best I can be,  and to give my clients the very best I can give.

If you are looking for a photographer, I would love to be yours. Because apparently, I’m a photographer now. For real. 

P.S. As for my Creative Director job...I'm still there.  Just on a more limited basis.